Use the phone system (that is already in use) to periodically call parents and remind them that their child's attendance is important; even a partial day; for their child's education and for the school district.
Good idea and one that will certainly be considered especially when the second reporting period (P2) ends in the spring.
Principal's were made aware of their site's percentage of attendance to enrollment. If a site is lower than expected then this tool should already be utilized. The district-wide attendance to enrollment is up about 1/2 % over last year.